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SPORTS TOURISM
Adventures, experiences, passions!
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The FIFA World Cup™ is the biggest single-event sporting competition in the world
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715.1 million people watched the final match
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Played every four years since the inaugural tournament in 1930 (except in 1942 and 1946 during Second World War)
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Broadcast to 204 countries on 245 different channels
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Inside the stadiums, a total of 3,170,856 spectators
FIFA World Cup
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Brazil have won five times, and they are the only team to have played in every tournament
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Brings in much needed resources from partners and TV rights = investment in social activities
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For South Africa 2010 = Centres were launched to promote public health, education and football in disadvantaged communities across Africa.
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